Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The 46 Rules of Genius, lays out a universal map to innovation mastery. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.
Metaskills: Five Talents For The Robotic Age
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As the Industrial Age is grinds to a halt, the “Robotic Age” is picking up speed.
In the next few decades we’ll see the acceleration of man-machine collaboration, with computers becoming more human and humans becoming more creative. Where will that leave you? Scrambling to stay ahead of the Robot Curve — a cycle of creative destruction that puts continuous downward pressure on the value of work. Business no longer needs workers to be robots. It has robots. The good news is that the Robot Curve can work to your advantage. Those who master five basic talents—feeling, seeing, dreaming, making, and learning — can rise to the top of the curve, where they’ll enjoy a high level of creativity, fulfilment, and influence.
You will learn "Why the worldwide jobs crisis is really a talent crisis", "How the Robot Curve is driving down the value and cost of work", "Why creativity is the path to success in the Robotic Age" and "How to assess your five talents (everyone takes a 10-minute quiz)".