Trend briefing: The Age of the Long Near (2h:15 mins)
Forget short thinking, increased seasonality and planned obsolescence, even five-year plans that are designed to drive brand value and retail buy-in. Instead, join the world of long-form thinking, 100-year plans and 1,000-year thinking. Here we look at the implications for brands, businesses, retailers and consumers.
The Future Laboratory is one of the world’s most renowned futures consultancies. With a unique blend of trend forecasting, consumer insight, brand strategy and innovation, The Future Laboratory inspires and future-proofs organisations.